Adrienne from Yahoo News wrote a fantastic article about the project including some general tips for hopeful kickstarters. Thanks cousin Amanda for making the connection!
I wrote a long and boring technical post describing all the scientific reasons why a car horn is just right to keep your ride safe. I'll try to boil it down to something more readable later but in the meantime you can see that post here.
I did a public demo of the horn prototype for some backers at the holiday party of the Ferris Wheel bike shop in Boston. I put the horn on a Yuba bike and people got to ride it around the streets. See some photos here and below.
Some stickers came in, and Eli and I put them up in Boston, NYC and my friend Marco from Italy put some up in Rome and took some pictures.
If you haven't yet, it would be awesome if you would share the link to the campaign sometime when people will be watching their computers http://kck.st/TW7pe5.