Qualified Health Claim

Stacy and I recently purchased a fancy-pants bottle of olive oil from Fairway.

While we purchased it primarily for taste (and the shiny foil wrapping [shiny!]), the bottle carried a tag proclaiming

Olive Oil for your heart

followed by

FDA

QUALIFIED HEALTH CLAIM FOR CORONARY HEART DISEASE RISKS' REDUCTION

Here's the tag a little clearer:

A cursory glance at the tag (they even have the official FDA font for writing FDA!) gives the impression that this oil is super healthy, and will save you from heart disease.  Well, that's until you open the little tag and read the inside:

In case you can't read it from the picture:

QUALIFIED HEALTH CLAIM Limited and not conclusive scientific evidence suggests that eating about 2 tablespoons (23 grams) of olive oil daily may reduce the risk of coronary heart disease due to the monounsaturated fat olive oil.  To achieve this possible benefit, olive oil is to replace a similar amout of saturated fat and not increase the total number of calories you eat in a day.  [Emphasis added.]

After reading this, I'm convinced!  Instead of those two tablespoons of butter I am careful to eat every day, I may, possibly, down two tablespoons of olive oil in a limited and not conclusive way.  I wonder what it takes for the FDA to qualify a health claim.  I suggest not all that much.