The idea is that since UUIDs are unique, each one is special and we should treat them more carefully than other types of data. The website url is of course a UUID itself:
Photo: Handful of Fall, by life_is_good_pete
The facebook page, amazingly continues to gather likes without promotion and it now has close to 1K likes. It turns out that all those bots who have liked the page are actually supporting a cause for their kin...